Last year ditisfris did a big campaign for a new youth health insurance from Univé.
Photography and promotion teams used a pimped Chevrolet van to go to 25 different festivals across the Netherlands. They took pictures of visitors of these festivals, and gave away these pictures on magnets. You could put such a picture on your fridge at home. The printouts included a logo from Zekur and a website address to see the other pictures that were taken. After handing out the picture, our photographers noted the visitor’s e-mail address in an ultra micro pc, using in-house created software. This way it is possible for Univé to send out a mailing about their new insurance.
Also, the Chevrolet was equipped with two screens in the back with an internet connection to the Zekur website.
This video illustrates the promotion:
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