With ditisfris we do photo marketing for Heineken on several festivals in Holland. Guests are invited to “Star Themselves” in the Heineken Starclub, a special area.
We created a fully automated system to take pictures and edit them, as well as collecting e-mail addresses from the visitors. The next day we send out a mass mailing with unique links to all the pictures. From there it’s possible to visit the gallery and download your own picture, upload it to social media or even order a personalized six pack of Heineken with your picture on it!
Example of one of the pictures
Heineken Star Yourself booth
Heineken.nl gallery
The picture on your own six pack!
Go to the ditisfris blog (in Dutch) for a complete description
