With ditisfris we do photo marketing for Heineken on several festivals in Holland. Guests are invited to “Star Themselves” in the Heineken Starclub, a special area.
We created a fully automated system to take pictures and edit them, as well as collecting e-mail addresses from the visitors. The next day we send out a mass mailing with unique links to all the pictures. From there it’s possible to visit the gallery and download your own picture, upload it to social media or even order a personalized six pack of Heineken with your picture on it!
Example of one of the pictures
Heineken Star Yourself booth
Heineken.nl gallery
The picture on your own six pack!
Go to the ditisfris blog (in Dutch) for a complete description
For my photo marketing agency ditisfris I created a new website. It’s a so-called one page website: the whole website exists of just one single page.
Check it out at www.ditisfris.nl.
Like last year, Tommy Hilfiger organized a Kinder Casting together with the magazine JANtje. Parents could go to the Bijenkorf, a big Dutch warehouse, to get their kid photographed. The printouts could be picked up one week later. I shot more than 500 kids in three days.
ditisfris was responsible for the production, logistics and printouts.
Visitors of the Studio Camping party were invited to get styled and take place on a real Hilfiger Denim Live stage for a photo shoot.
I made pictures of the visitors performing like a band. ditisfris gave out prints of the pictures right away and made the online gallery where all pictures can be seen, e-mailed to friends and downloaded.
Visit the Hilfiger Denim Live at Studio Camping gallery to view all pictures.
The 16th of September the Dutch band Valerius released their new single ‘Whenever’ at a special release party in Bitterzoet.
One week before this release, Valerius did three exclusive mini-concerts in Hilfiger Denim stores across the Netherlands. Readers of the magazine Elle Girl could win tickets to these special mini-concerts where the band performed live and had a signing session for their fans afterward.
I was asked to capture the spirit of these three mini-concerts in Rotterdam, Utrecht and Amsterdam. The pictures were used by Elle Girl and Hilfiger Denim. Professional printouts were made in cooperation with ditisfris that could be picked up at the stores by the girls a few days later. Too bad I couldn’t attend the release party itself because I was abroad at that time…
For ditisfris, my photomarketing company, I’m looking for photographers with event photography experience.
Please check out this post on the ditisfris blog if you’re interested (Dutch only): ditisfris zoekt fotografen!
Or, visit the corporate website: ditisfris.nl (English/Dutch).
