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Like last year, Tommy Hilfiger organized a Kinder Casting together with the magazine JANtje. Parents could go to the Bijenkorf, a big Dutch warehouse, to get their kid photographed. The printouts could be picked up one week later. I shot more than 500 kids in three days.
ditisfris was responsible for the production, logistics and printouts.
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The 16th of September the Dutch band Valerius released their new single ‘Whenever’ at a special release party in Bitterzoet.
One week before this release, Valerius did three exclusive mini-concerts in Hilfiger Denim stores across the Netherlands. Readers of the magazine Elle Girl could win tickets to these special mini-concerts where the band performed live and had a signing session for their fans afterward.
I was asked to capture the spirit of these three mini-concerts in Rotterdam, Utrecht and Amsterdam. The pictures were used by Elle Girl and Hilfiger Denim. Professional printouts were made in cooperation with ditisfris that could be picked up at the stores by the girls a few days later. Too bad I couldn’t attend the release party itself because I was abroad at that time…
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